Launching your Campaign

If you are planning several initiatives relating to dog control, then why not officially launch your own ‘Good Dog Campaign’. This will give you an excellent reason to contact the media and an excuse for repeated contact with ‘Campaign Updates’. If you are thinking of launching a campaign, it is worth considering the following:

• Speak to news editors in advance to alert them to your new initiative
• Create a newsworthy launch which will be visually appealing to TV and newspapers e.g. invite the local mayor, council chairman or a local celebrity (two or four legged!) to launch the campaign at a photocall. (The media loves animals – if you can get a real dog along to your photocall then using a fun dog costume makes an excellent press photo. The Good Dog Campaign has two fun dog costumes which you can hire for such occasions – see Resource Centre.)
• Do not forget radio and television as they may well be interested in covering a colourful launch